Search engines are getting smarter every day—and your website has to keep up. Structured data and technical SEO can be the difference between showing up on page one…or not at all. In this session, I’ll demystify the technical details and show you how to help Google—and AI tools—understand and trust your content.

Use Structured Data To Help Search & Ai Engines Understand Your Content

Structured data adds hidden tags behind the scenes on your website, describing your content in a way search engines-and increasingly, AI tools-can easily read. It helps Google create rich results like FAQs, events, and product listings. Implement structured data using schema.org markup or plugins if you’re on WordPress. This improves visibility and increases your chances of appearing in featured snippets.

Verify Your Site Map Is Operational And Is Submitted To Google Search Console

Your sitemap is a file listing all the pages on your site that you want indexed by search engines. Make sure it’s updated automatically and submit it in Google Search Console so Google can easily crawl your content. This is especially important when you publish new pages or make big site changes. A valid sitemap can help speed up indexing and avoid missed pages.

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Matt Yerkes
[email protected]
614-594-0046