Review Your Google Business Profile Reports
Every month, check your Google Business Profile insights to see how customers are interacting with your listing. Reports show views, clicks, calls, and requests for directions. Look for trends-like which photos or updates are driving the most engagement-and adjust your strategy accordingly. Tracking this data helps you understand what’s working and shows if your visibility is improving over time.
Review Your Google Search Console – Top Keywords, Position And Clicks
Google Search Console provides a treasure trove of data about how your website performs in search. You’ll see which keywords bring traffic, your average ranking positions, and how many clicks each term drives. Reviewing this monthly can reveal new keyword opportunities or pages that need optimization. Use this insight to refine your content and improve your rankings strategically.
Review Your Website Traffic Sources And Visitor Behaviors
Google Analytics shows where your website traffic comes from-organic search, social media, direct visits, or referrals. It also reveals what users do on your site, like which pages they view and how long they stay. Monthly reviews help you spot what’s working and where improvements are needed. If you notice high bounce rates or low conversions, it’s time to tweak your pages.
Confirm You Have A Facebook Pixel And Are Tracking Insights
A Facebook Pixel lets you track how visitors from Facebook and Instagram behave on your site. This small snippet of code enables remarketing, conversion tracking, and audience building. Confirm the pixel is installed correctly and receiving data. This unlocks more effective ad targeting and helps you measure the ROI of your social campaigns.
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Matt Yerkes
[email protected]
614-594-0046