As a small business owner with several commercial properties, I’ve come to understand the value of the adage that location, location, location is the most important consideration when investing in real estate. Most small business owners and key executives don’t quite understand that the same principles ring true for your website and social media. In physical real estate, business benefit from being in a prime location, a place where they get noticed, a place where customers come to them. If you are approaching your website and social media from the mindset that they are not really key to the future of your business, then it’s time to consider an alternate view.
The tendency of business owners and those that hold the purse strings is to think of marketing expenses as different buckets of spending. You spend a set amount on your website, a set amount on trade shows, a set amount on print ads, and so on. A different paradigm, though, exists in the online world, which is the key to future growth of your company. Instead of compartmentalizing the allocation of your marketing dollars, consider instead that the entire universe of your social media comprises a giant interconnected virtual platform to communicate with employees, customers, and vendors. Your website, Facebook, Linked In, Twitter, and other online media aren’t different buckets; all of these social media together are your “location”, and together they comprise your audience. If the physical world is all about location, location, location, then the future of our companies relies on audience, audience, audience!
Quick Square can help you to build the right audience of people that will purchase from your business and spread the merits of your offering to expand your audience even further.