What is the difference between Content Marketing, Digital Optimization, and Search Engine Optimization?
Digital Optimization…Content Marketing…Search Engine Optimization are all terms that generally refer to the practice of applying search engine optimization techniques to your website. The original term, search engine optimization or SEO, referred to written copy with keywords and metadata. The newer buzz words, Digital optimization and Content Management/Content Marketing optimization attempt to open up the definition to include all types of digital media and files. Video, audio, and photography, as well as written content, is recognized by search engines.
Now all digital files added to websites are more critically evaluated by these search engines. The strategy of adding relevant information to your website is given higher value while the practice of spamming keywords is failing. Responsible and purposeful content management can increase organic search results and can bring more visitors and conversions to your website.