Web video among 5 top business trends for 2012

Web video is listed in this USA Today column as one of the top 5 business trends for 2012. Expert Steve Strauss says online video helps to increase sales, whether it be through instructional videos, online tours, video newsletter or brochures. People like watching videos and companies such as Zappos uses online video to showcase individual shoes by talking about how the shoe is designed and then displaying what it looks like on. Which has helped raise their sales 30%. 

http://www.usatoday.com/money/smallbusiness/columnist/strauss/story/2012-01-02/small-business-trends-2012-steve-strauss/52295202/1