Ten Signs Your Website Needs Redesigned
You open up your website, and you are greeted with the same familiar screen you’ve seen every day for the past five years. It’s comfortable and nostalgic and you’ve never felt the need to change it. But today, you look at it and see what everyone else sees, which is not a good thing. You may not have thought about it before, but here are some hints that everything is not as it seems:
1. You have some kind of Flash Application
Not only are Flash applications slow and hard to use, but they are also out of date. So much so, in fact, that they actually hurt your search ratings. What was once the peak of entertainment technology is now just obnoxious.
2. Your external links lead to dead pages
Hopefully you don’t have any of these, but you’d be surprised how many times companies have dead links in descriptions and the main pages of their site. You would also be surprised how frustrating this is to the average browser.
3. The background is a bright pattern
Sure, they seem like a good idea, but in reality you lose more than you gain. It’s hard on the eyes to see text without the traditional black and white contrast, and this strain is off putting to most users. Besides, the picture is probably outdated anyway.
4. There is an overwhelming number of gifs circa 2010
Old gifs are not only cringeworthy, they also distract users from the content that you are trying to communicate. Even if you like that little animated monitor, it really needs to go.
5. It can’t be viewed on your smartphone
Responsive code is one of the most important things out right now, and many sites don’t have it. You lose a large portion of your potential web traffic if your site can’t be accessed from a mobile device. For more information about this, check out our other article here.
6. You aren’t getting web traffic anymore
Whether it’s your content, marketing, or coding, Google isn’t listing you as high as you once were. This is a hassle and is costing you customers. You need help ASAP. Luckily, we’ve got you covered.
7. It’s just plain slow
Large images, videos, widgets, and intricate fonts all slow down your web page and are overwhelming to the eye. Less is more, both to the eye and to the browser.
8. Users get lost
Sometimes site menus get bogged down with too many links and no bread crumbs. For whatever reason, your site is hard to navigate, which is as stressful as it is confusing for someone just trying to get information about you.
9. Your brand has grown and changed
Sometimes it’s important to take a step back and examine how your brand and your goals have changed, and target your site so it lines up with your end game. This may take some time, but is definitely worth it.
10. It just looks old
Honestly, most users can just tell if your site hasn’t been updated in a while. This will make most people wonder how accurate your information is if the website is out of date. You will lose potential customers, which is the number one worst possible outcome.
Realizing you’ve lost touch with your brand can be very overwhelming, but it doesn’t need to be. A facelift to your site can change the way the world views you, and making a change can be as simple as contacting Quick Square Consulting. We can help you with all the things you’ve put off, and you won’t have to worry about a poor aesthetic ever again.