6 Tips to Improve Your Search Ranking
Fact: millions of people use search engines every day. Also a fact: you want people to find your website. This leads to the logical conclusion that you want search engines to show your website in one of the top links, but you’re not sure how to improve your ranking. Here are some ways to help you out.
1. Include an XML Sitemap
XML Sitemap stands for Extensible Markup Language Sitemap. In layman’s terms. this is a text file with all the URLs on your site, and it sometimes contains information on how important it is to the web page. Our example of this is here.
When you have an XML Sitemap, search engines can crawl your site efficiently and index it properly. There are several tools, both free and paid, that can assist you in generating the right Sitemap for your content.
2. Create Steady Content
Regularly posting content, such as articles and blog posts, can do several things for your site. It:
- Keeps visitors interested
- Provides a variety of topics to pull from
- Updates your edit time in search engines
- Allows for linkable posts on social media
Relevant content assists your web traffic and visitor satisfaction.
3. Have Internal and External Links
Links help pass value from one page to another. Internal links help keep visitors on your site, while external links connect you to an outside source. Either way, this is a large factor in the ranking algorithm.
4. Use Plenty of Keywords
As most people know, the words you use are what defines what you are posting. However, many people don’t know that the frequency plays into it as well. The number of times you use the same word or related phrases on a given page boosts the importance. Repetitions of a word on your site increases its importance, and search engines connect you with it.
5. …But Not Too Many
While using a ridiculous number of the same word on your page sound like a good idea, too many uses and it begins to feel like spam. Search engines and visitors can spot when you are just trying to meet a word quota, and it can drive otherwise interested patrons away, or even penalize you for it.
6. Make Your Pages Meaningful
Each page on your site in an opportunity to impress. Too long, and your reader might lose interest. Too short, and you miss out on key points. The best way to make your pages meaningful is to keep on-topic, and have about 200-300 words. Working with attention spans is a surefire way to get your audience to appreciate your content.
Now that you know what to do, you need to get down to business. With a lot of focus, or maybe some help from Quick Square Consulting, your website could be the next big “hit” in the search engine world.